Effects of customer feedback level and (in)consistency on...

Journal of Business Research 2009 Vol. 62; Iss. 12

Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context

Emery Yao, Ruolian Fang, Brian R. Dineen, Xin Yao
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.12.008
File:
PDF, 215 KB
english, 2009
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