![](/img/cover-not-exists.png)
Marketing to subsistence consumers: Lessons from practice
Kelly L. Weidner, José Antonio Rosa, Madhu ViswanathanVolume:
63
Year:
2010
Language:
english
DOI:
10.1016/j.jbusres.2009.02.022
File:
PDF, 274 KB
english, 2010