Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, Stijn M.J. van OsselaerVolume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2009.09.010
File:
PDF, 93 KB
english, 2011