The impact of brand personality and sales promotions on...

Journal of Business Research 2011 Vol. 64; Iss. 1

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence, Haythem Guizani, Dwight Merunka
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Volume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2009.09.015
File:
PDF, 151 KB
english, 2011
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