Performance implications of customer-linking capabilities:...

Journal of Business Research 2010 Vol. 63; Iss. 11

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Adam Rapp, Kevin J. Trainor, Raj Agnihotri
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Volume:
63
Year:
2010
Language:
english
DOI:
10.1016/j.jbusres.2009.11.002
File:
PDF, 270 KB
english, 2010
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