Attitudes toward the extension and parent brand in response...

Journal of Business Research 2010 Vol. 63; Iss. 11

Attitudes toward the extension and parent brand in response to extension advertising

Nathalie Dens, Patrick De Pelsmacker
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Volume:
63
Year:
2010
Language:
english
DOI:
10.1016/j.jbusres.2009.11.004
File:
PDF, 312 KB
english, 2010
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