Emotional advertising: Revisiting the role of product...

Emotional advertising: Revisiting the role of product category

Maggie Geuens, Patrick De Pelsmacker, Tine Faseur
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Volume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2010.03.001
File:
PDF, 679 KB
english, 2011
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