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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Leila Hamzaoui-Essoussi, Dwight Merunka, Boris BartikowskiVolume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2010.11.020
File:
PDF, 227 KB
english, 2011