Market strategy renewal as a dynamic incremental process

Journal of Business Research 2012 Vol. 65; Iss. 6

Market strategy renewal as a dynamic incremental process

Rudy Martens, Paul Matthyssens, Koen Vandenbempt
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Volume:
65
Year:
2012
Language:
english
DOI:
10.1016/j.jbusres.2010.12.008
File:
PDF, 213 KB
english, 2012
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