Effectiveness of corporate responses to brand crises: The...

Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Sujay Dutta, Chris Pullig
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Volume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2011.01.013
File:
PDF, 1.08 MB
english, 2011
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