Unraveling consumer suspense: The role of hope, fear, and...

Journal of Business Research 2012 Vol. 65; Iss. 3

Unraveling consumer suspense: The role of hope, fear, and probability fluctuations

Julie Guidry Moulard, Michael W. Kroff, Judith Anne Garretson Folse
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Volume:
65
Year:
2012
Language:
english
DOI:
10.1016/j.jbusres.2011.04.011
File:
PDF, 428 KB
english, 2012
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