Managing sensory expectations concerning products and...

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Charles Spence
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
22
Year:
2012
Language:
english
DOI:
10.1016/j.jcps.2011.09.004
File:
PDF, 1016 KB
english, 2012
Conversion to is in progress
Conversion to is failed