Brands as intentional agents framework: How perceived...

Journal of Consumer Psychology 2012 Vol. 22; Iss. 2

Brands as intentional agents framework: How perceived intentions and ability can map brand perception

Nicolas Kervyn, Susan T. Fiske, Chris Malone
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Volume:
22
Year:
2012
Language:
english
DOI:
10.1016/j.jcps.2011.09.006
File:
PDF, 400 KB
english, 2012
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