Another trip to the mall: a segmentation study of customers...

Another trip to the mall: a segmentation study of customers based on their activities

Jean-Paul Ruiz, Jean-Charles Chebat, Pierre Hansen
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Volume:
11
Year:
2004
Language:
english
DOI:
10.1016/j.jretconser.2003.12.002
File:
PDF, 447 KB
english, 2004
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