A consumer-based method for retailer equity measurement:...

Journal of Retailing and Consumer Services 2006 Vol. 13; Iss. 5

A consumer-based method for retailer equity measurement: Results of an empirical study

Ravi Pappu, Pascale Quester
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Volume:
13
Year:
2006
Language:
english
DOI:
10.1016/j.jretconser.2005.10.002
File:
PDF, 269 KB
english, 2006
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