Consumers’ channel choice for university-licensed products:...

Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

SuJin Yang, JungKun Park, Jihye Park
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Volume:
14
Year:
2007
Language:
english
DOI:
10.1016/j.jretconser.2006.04.004
File:
PDF, 225 KB
english, 2007
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