The use of buying committees by Chinese retailers: The...

The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Brenda Sternquist, Rodney C. Runyan, Zhengyi Chen
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Volume:
15
Year:
2008
Language:
english
DOI:
10.1016/j.jretconser.2007.05.004
File:
PDF, 210 KB
english, 2008
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