The influence of nostalgic memories on consumer exploratory...

Journal of Retailing and Consumer Services 2008 Vol. 15; Iss. 4

The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past

Ulrich R. Orth, Aurelie Bourrain
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Volume:
15
Year:
2008
Language:
english
DOI:
10.1016/j.jretconser.2007.06.001
File:
PDF, 227 KB
english, 2008
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