Assessing the relationship between loyalty program...

Journal of Retailing and Consumer Services 2008 Vol. 15; Iss. 5

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Kerrie Bridson, Jody Evans, Melissa Hickman
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Volume:
15
Year:
2008
Language:
english
DOI:
10.1016/j.jretconser.2007.08.004
File:
PDF, 201 KB
english, 2008
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