The effects of in-store themed events on consumer store...

The effects of in-store themed events on consumer store choice decisions

Sean Sands, Harmen Oppewal, Michael Beverland
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Volume:
16
Year:
2009
Language:
english
DOI:
10.1016/j.jretconser.2009.05.001
File:
PDF, 308 KB
english, 2009
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