The effects of consumer perceived value and subjective norm...

Journal of Retailing and Consumer Services 2009 Vol. 16; Iss. 6

The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Kiseol Yang, Laura D. Jolly
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Volume:
16
Year:
2009
Language:
english
DOI:
10.1016/j.jretconser.2009.08.005
File:
PDF, 233 KB
english, 2009
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