Consumer innovativeness: Impact on expectations,...

Journal of Retailing and Consumer Services 2010 Vol. 17; Iss. 6

Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Kendra Fowler, Eileen Bridges
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Volume:
17
Year:
2010
Language:
english
DOI:
10.1016/j.jretconser.2010.08.004
File:
PDF, 228 KB
english, 2010
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