What constitutes a “good assortment”? A scale for measuring...

Journal of Retailing and Consumer Services 2012 Vol. 19; Iss. 1

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

Johannes C. Bauer, Alexander J. Kotouc, Thomas Rudolph
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Volume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2011.08.002
File:
PDF, 294 KB
english, 2012
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