Message content in keyword campaigns, click behavior, and...

Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers

Claire Gauzente, Yves Roy
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Volume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2011.09.003
File:
PDF, 838 KB
english, 2012
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