Explaining NFL fans' purchase intentions for revered and...

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Jeremy J. Sierra, Harry A. Taute, Robert S. Heiser
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Volume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2012.03.007
File:
PDF, 295 KB
english, 2012
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