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Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales
Donghun Lee, Galen T. Trail, Hyungil H. Kwon, Dean F. AndersonVolume:
14
Year:
2011
Language:
english
DOI:
10.1016/j.smr.2010.05.001
File:
PDF, 252 KB
english, 2011