Female athlete endorsers: Determinants of effectiveness

Sport Management Review 2012 Vol. 15; Iss. 1

Female athlete endorsers: Determinants of effectiveness

Janet S. Fink, Heidi M. Parker, George B. Cunningham, Jacquelyn Cuneen
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Volume:
15
Year:
2012
Language:
english
DOI:
10.1016/j.smr.2011.01.003
File:
PDF, 287 KB
english, 2012
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