Understanding the impact of culinary brand equity and...

Tourism Management 2012 Vol. 33; Iss. 4

Understanding the impact of culinary brand equity and destination familiarity on travel intentions

Jeou-Shyan Horng, Chih-Hsing Liu, Hsin-Yu Chou, Chang-Yen Tsai
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Volume:
33
Year:
2012
Language:
english
DOI:
10.1016/j.tourman.2011.09.004
File:
PDF, 359 KB
english, 2012
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