Oral Surgery, Oral Medicine, Oral Pathology, Oral Radiology, and Endodontology
2008 Vol. 105; Iss. 4
Cause-related marketing: the uneasy alliance between altruism and corporate greed
Mark W. LingenVolume:
105
Year:
2008
Language:
english
DOI:
10.1016/j.tripleo.2008.01.020
File:
PDF, 137 KB
english, 2008