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Bridging the marketing theory–practice gap with marketing engineering
Gary L Lilien, Arvind Rangaswamy, Gerrit H van Bruggen, Berend WierengaVolume:
55
Year:
2002
Language:
english
DOI:
10.1016/s0148-2963(00)00146-6
File:
PDF, 222 KB
english, 2002