![](/img/cover-not-exists.png)
The performance impact of marketing resources
Graham J. Hooley, Gordon E. Greenley, John W. Cadogan, John FahyVolume:
58
Year:
2005
Language:
english
DOI:
10.1016/s0148-2963(03)00109-7
File:
PDF, 246 KB
english, 2005