Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
Sukumar Kavanoor, Dhruv Grewal, Jeff BlodgettVolume:
40
Year:
1997
Language:
english
DOI:
10.1016/s0148-2963(96)00238-x
File:
PDF, 909 KB
english, 1997