Types of New Product Performance: Evidence from the...

Journal of Business Research 1999 Vol. 46; Iss. 2

Types of New Product Performance: Evidence from the Consumer Financial Services Sector

Chris Storey, Christopher J Easingwood
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Volume:
46
Year:
1999
Language:
english
DOI:
10.1016/s0148-2963(98)00022-8
File:
PDF, 287 KB
english, 1999
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