Effects of Technological Hierarchy on Brand Extension...

Effects of Technological Hierarchy on Brand Extension Evaluations

Sung Youl Jun, Tridib Mazumdar, S.P. Raj
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Volume:
46
Year:
1999
Language:
english
DOI:
10.1016/s0148-2963(98)00025-3
File:
PDF, 164 KB
english, 1999
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