Influence of Viewing Context on the Determinants of...

Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand

Keith S Coulter, Girish Punj
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Volume:
45
Year:
1999
Language:
english
DOI:
10.1016/s0148-2963(98)00027-7
File:
PDF, 305 KB
english, 1999
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