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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
G.M. Naidu, Atul Parvatiyar, Jagdish N. Sheth, Lori WestgateVolume:
46
Year:
1999
Language:
english
DOI:
10.1016/s0148-2963(98)00044-7
File:
PDF, 136 KB
english, 1999