Representation of Numerical and Verbal Product Information...

Journal of Business Research 2000 Vol. 47; Iss. 2

Representation of Numerical and Verbal Product Information in Consumer Memory

Terry L Childers, Madhubalan Viswanathan
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Volume:
47
Year:
2000
Language:
english
DOI:
10.1016/s0148-2963(98)00055-1
File:
PDF, 152 KB
english, 2000
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