An Exploration of The Meaning and Outcomes of a...

Journal of Business Research 2000 Vol. 48; Iss. 2

An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation

Dave Webb, Cynthia Webster, Areti Krepapa
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Volume:
48
Year:
2000
Language:
english
DOI:
10.1016/s0148-2963(98)00114-3
File:
PDF, 273 KB
english, 2000
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