What makes open vs. closed conclusion advertisements more...

Journal of Business Research 2001 Vol. 53; Iss. 2

What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement

Jean-Charles Chebat, Mathieu Charlebois, Claire Gélinas-Chebat
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Volume:
53
Year:
2001
Language:
english
DOI:
10.1016/s0148-2963(99)00078-8
File:
PDF, 162 KB
english, 2001
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