Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drug
Jon C. Schommer, William R. Doucette, Bella H. MehtaVolume:
20
Year:
1998
Language:
english
DOI:
10.1016/s0149-2918(98)80070-2
File:
PDF, 1.11 MB
english, 1998