The past, present, and future of direct-to-consumer...

The past, present, and future of direct-to-consumer prescription drug advertising

Matthew Perri III, Shashank Shinde, Reshma Banavali
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Volume:
21
Year:
1999
Language:
english
DOI:
10.1016/s0149-2918(99)80058-7
File:
PDF, 1.18 MB
english, 1999
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