Consumer choice behavior in online and traditional...

International Journal of Research in Marketing 2000 Vol. 17; Iss. 1

Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu
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Volume:
17
Year:
2000
Language:
english
DOI:
10.1016/s0167-8116(00)00005-7
File:
PDF, 411 KB
english, 2000
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