The impact of brand credibility on consumer price...

International Journal of Research in Marketing 2002 Vol. 19; Iss. 1

The impact of brand credibility on consumer price sensitivity

Tülin Erdem, Joffre Swait, Jordan Louviere
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Year:
2002
Language:
english
DOI:
10.1016/s0167-8116(01)00048-9
File:
PDF, 230 KB
english, 2002
Conversion to is in progress
Conversion to is failed