The dynamics of value segments: modeling framework and...

The dynamics of value segments: modeling framework and empirical illustration

Kristine Brangule-Vlagsma, Rik G.M. Pieters, Michel Wedel
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Volume:
19
Year:
2002
Language:
english
DOI:
10.1016/s0167-8116(02)00079-4
File:
PDF, 257 KB
english, 2002
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