How cannibalistic is the Internet channel? A study of the...

International Journal of Research in Marketing 2002 Vol. 19; Iss. 4

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens, Marnik G Dekimpe
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Volume:
19
Year:
2002
Language:
english
DOI:
10.1016/s0167-8116(02)00099-x
File:
PDF, 158 KB
english, 2002
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