Decline and variability in brand loyalty
Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, Martin Mellens, Piet Vanden AbeeleVolume:
14
Year:
1997
Language:
english
DOI:
10.1016/s0167-8116(97)00020-7
File:
PDF, 1.26 MB
english, 1997