Exploiting the installed base using cross-merchandising and...

Exploiting the installed base using cross-merchandising and category destination programs

Xavier Drèze, Stephen J Hoch
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Volume:
15
Year:
1998
Language:
english
DOI:
10.1016/s0167-8116(98)00017-2
File:
PDF, 396 KB
english, 1998
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