Investigating interactive effects in the theory of planned...

Psychology and Marketing 2002 Vol. 19; Iss. 5

Investigating interactive effects in the theory of planned behavior in a service-provider switching context

Harvir S. Bansal, Shirley F. Taylor
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Volume:
19
Year:
2002
Language:
english
Pages:
19
DOI:
10.1002/mar.10017
File:
PDF, 1.42 MB
english, 2002
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