Consumer vulnerability to scams, swindles, and fraud: A new...

Psychology and Marketing 2001 Vol. 18; Iss. 7

Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral influences on persuasion

Jeff Langenderfer, Terence A. Shimp
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Volume:
18
Year:
2001
Language:
english
Pages:
21
DOI:
10.1002/mar.1029
File:
PDF, 214 KB
english, 2001
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