The effects of pleasure and arousal on recall of...

Psychology and Marketing 2001 Vol. 18; Iss. 11

The effects of pleasure and arousal on recall of advertisements during the Super Bowl

Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu
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Volume:
18
Year:
2001
Language:
english
Pages:
19
DOI:
10.1002/mar.1047
File:
PDF, 110 KB
english, 2001
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